Soccer players have gone to great lengths to distinguish
themselves from others. Using their hair and skin as
canvasses to express themselves and accentuate their
There are strict regulations for uniforms and no space to style
The soccer player has a great emotional value to their jerseys
and love to know the story behind every boot they are
wearing. They might exchange jerseys after the game as a
sign of respect or artefact of the moment.
This inspired me to think about a way to bring a sense of style
personalisation and storytelling into their uniforms.
My idea is to create a collection where the base layer can be
Adidas would have different badges of art available on their
website, representing various themes and artists.
be compiled together on an alpha skin to create stories or
capture great moments.
Adidas could offer custom made base layers for star players.
And have artwork to represent each club.
Since the majority of practices takes place at night, the alpha
skin will accentuate their tricks and moves while creating a
perfect moment for the player to shine.
The base layer collection is complimented with a
interchangeable tracksuit that holds the same root of
construction with different application. On this pieces the
sleeves and the pantlenght are interchangeable and sold
seperatly.This way we can provide a unique way to
instantly personlalize activewear in stores.
Sound concept by Ben Glas
Soundsuits by Ines De Peuter
Photography by Bridget Baker
Video by Murphy Welch
Dancers: Marc LaPierre and Michal Schorsch
Photography: Bernadette Little
Video by Aidan Jung
Model: Nic Escobar